Living the Bacon-Flavored Dream

Learn how two guys from the tech industry (Justin & Dave) turned $5,000 they won on America’s Funniest Home Videos® into a dream to make everything taste like bacon. In the process of launching products like Bacon Salt® and Baconnaise®, the duo built a multi-million dollar international food business; appeared on Oprah and got over 800 million press impressions for a variety of stunts and promotions (including mayonnaise wrestling); talked their way out of getting arrested multiple times; fell through the roof of an RV dressed as a giant strip of bacon; created the world’s first meat-flavored personal lubricant (baconlube); and used tech-savvy social media, marketing and PR skills to compete with (and win against) the titans of the food industry. You won’t want to miss the entertaining stories and lessons from their experience going from tech to food and back again!

  • Dave Lefkow is living the bacon-flavored American dream, leaving a career in the tech industry to pursue his dream of making everything taste like bacon. It started in 2007 when Dave and Justin Esch invented Bacon Salt, a zero calorie, zero fat, vegetarian and kosher seasoning that makes everything taste like bacon. The J&D’s product line has expanded to include BaconPOP microwave popcorn, Baconnaise, Bacon Croutons, Bacon Gravy and even Bacon Lip Balm and Bacon Soda. They have been featured on Oprah, ABC News, People magazine, CNN, Fox News, The Today Show, the BBC, the Chris Evans Show and many more – over 800 million press impressions in all. Their products are now distributed in over 17,000 grocery stores in more than 20 countries, have been airlifted into Afghanistan, and have climbed Mt. Kilimanjaro. Dave successfully made the jump from the technology industry to the making-things-taste-like-bacon industry from previous roles as the VP of Professional Services for Jobster, a Senior Technology Consultant for and President of TalentSpark Consulting.