Wombletech is all about re-use of technology and “making good use of the things that we find”- whether that be code or machines or processes.
From the nation's canals to worldwide soft-drink distribution, some pioneers are reusing existing technology to create new businesses, social programmes and digital innovations.
It's about thinking sideways and embracing the ethos of "proudly found elsewhere" rather than "not invented here".
Toby is Head of Digital for creative agency (Beta). He started his career as a journalist for The Times before moving into digital strategy for News International. Since then he has headed digital departments a number of companies in the media and travel sectors. Toby has been building websites since 1997, and they still have the capacity to annoy him.